Tenbrook Tips

Six Tips To Get the Most from Pinterest

2012-02-28T07:29:00.000-08:00

Pinterest is the new hot social media tool and businesses are jumping to it.

What makes it hot is it's a visual medium. Here pictures rule!

As the old expression goes “One picture isworth Ten Thousand words”. That makes Pinterestperfect for businesses that can showcase their wares with photos. Fashion, catering,restaurants, home design, wedding planners, gift stores, travel agents – you name it – ifthe best way to gain new business is to let people see what you do, you belong onPinterest!

Here are “Six Tips To Get The Most From Pinterest”:

1) Add Pinterest “Follow” and “Pin It” buttons.

2) Pinterest is all about the image. Put your best foot forward by using highquality, professional grade photos whenever possible.

3) Lay-offthe self-promotion. If you are acaterer, posting images and the name of your dish tells your followers all theyneed to know about your company.

4) Keepyour boards alive! Be a regularposter. Make sure you include posting toPinterest in your to-do list.

5) Doyou offer products in different categories? Simply create a pin board for each category. Our caterer might have one board called “Mouth Watering Appetizers” and another for desserts called “Edible Artwork” and so on.

6) Makesure all roads “link” back to your website. Get it? Put your website link onPinterest.

If you have any questions on how to get the most out of social media for your organization, or if you have any marketing and public relations questions, please call or email us.

We'll be happy to help you!

Social Media is NOT Social

2011-11-12T09:16:00.000-08:00

It’s all about Business
It’s all about Marketing
There’s nothing “Social” about Social Media

It is one of the most influential, cost-effective and powerful forms of marketing. It allows you to promote your business and build your brand in a unique and highly cost effective manner.

But let’s get real. You are not interested in “socializing." You people and other businesses to buy your product or a service. Period.

And that's not a bad thing.

Social Media has forever changed how businesses market themselves. No longer do you wait for your ad to "hit the streets". Thanks to Facebook, Twitter, LinkedIn, Google+ and a host of other social media tools, you can instantly interact with the marketplace with the click of a mouse.

But for Social Media to be effective you must allocate the necessary resources and give it time. Most businesses who start a Social Media program forgo it after a few months. Why? They did not appreciate the true commitment necessary to make Social Media work. They slowly but surely used staff time for other "more important" tasks and reduced Social Media to "that thing" they would handle when they have more time.

Social Media takes time, commitment and must have the support of the owner or senior management team for it to work.

And when you use Social Media correctly, your business will thank you!

What Does Your Email Address Say About Your Business

2011-06-30T07:34:00.000-07:00

All Business Email Addresses

Are Not Created Equal!

Consider how your business email address looks to others.

Let's say you receive two emails with the following email addresses.

juanlawyer@yahoo.com or jorge@lawfirm.com

Which email appears to be more professional?

Clearly jorge@lawfirm.com wins out.
His email address shows he works at a law firm and that gives him instant credibility.

If you are using email addresses from aol, yahoo, gmail, msn, comcast and the like for your business, you aren't presenting yourself and your business in the most positive manner.

QR Codes - What's the Big Deal?

2011-06-21T11:40:00.000-07:00

You've seen QR Codes nearly everywhere. They are on billboards, in department stores, on posters, in advertisements and just about any place you look.
Read more »